Discuss a Distribution Partnership

Distributor evaluation criteria

We evaluate prospective distribution partners based on demonstrated market coverage, logistics fleet capacity, temperature-controlled warehousing standards, and financial stability. Partners must maintain appropriate trade licenses and adhere to UAE food safety storage guidelines.

1. 01 Documented distribution territory and channel footprint (retail, horeca, institutional)
2. 02 Fleet logistics and warehouse storage capacity with temperature protection
3. 03 Established route accounting, ordering systems, and delivery frequency
4. 04 Commitment to brand presentation standards and pricing integrity

Collaborative commercial onboarding

Approved distributors receive structured commercial support: reliable production allocation from our Ras Al Khaimah plant, marketing assets, promotional guidelines, and dedicated account coordination. Commercial terms, volumes, and territories are formally established per agreement.